SHE RIDES NITE RETURNS TO THE 2010 EDMONTON MOTORCYCLE SHOW

SHE RIDES NITE RETURNS TO THE 2010 EDMONTON MOTORCYCLE SHOW

Edmonton, Alberta, December 15, 2009 –
The ladies ride again at SHE Rides Nite at the 2010 Edmonton Motorcycle Show January 15, 2009 at the Edmonton Expo Centre.

Back for the third year, SHE Rides Nite is geared to giving experienced female riders and women interested in motorcycles a chance to explore all the new 2010 models and accessories. SHE Rides starts at 5:00 p.m. on Friday, January 15 and women receive half price admission from 5:00 p.m. to 9:00 p.m. Among hundreds of prizes that can be won, each lady can enter to win the SHE Rides Nite Grand Prize!
The Grand Prize giveaway will take place at 8:30 p.m. on January 15, 2010 and the lucky winner will take home a 2010 Kawasaki Ninja 250 courtesy of Cycle Works and Canadian Kawasaki!

Laurie Paetz says, “SHE Rides Nite has been an exciting addition to the Edmonton Motorcycle Show and we’re glad to bring it back for a third year. Women ride for lots of reasons: freedom, exhilaration, as a shared hobby with girlfriends or a partner. Whatever the reason they ride or want to ride, this year’s SHE Rides Nite is guaranteed to get all the ladies revved up for the riding season ahead!”

The 2010 Edmonton Motorcycle Show, one of seven motorcycle and ATV shows owned by the Motorcycle and Moped Industry Council (MMIC) and Canadian Off-Highway Vehicle Distributors Council (COHV), will be held at the Edmonton Expo Centre from January 15 to 17, 2010.

The 2010 Edmonton Motorcycle Show
Edmonton Expo Centre
Friday, January 15, 12:00 p.m.–9:00 p.m.
Saturday, January 16, 10:00 a.m.–9:00 p.m.
Sunday, January 17, 10:00 a.m.–5:00 p.m.

Daily Admission
Adults: $13.00
Senior: $9.50 (Over 65)
Junior: $9.50 (Ages 6 – 15)
Family Pass: $35.00 (2 Adults and 2 Juniors)
Children: FREE (Under 6 years of age and accompanied by an Adult)

For media registration, contact:
Heather Moore
Show Publicist William Joseph
T: 403.770.4900 ext. 29
F: 403.232.8996 E: h.moore@williamjoseph.ca

The Edmonton Motorcycle Show is the Canadian motorcycle and ATV industries’ official event for the launch of new 2010 models. At the show, visitors can view the newest bikes, ATVs, gear and accessories from companies such as Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, BMW, Ducati, Polaris, Victory, KTM, Triumph, BRP, Hyosung, Aprilia, MotoGuzzi, Vespa, CMI, Arctic Cat and more. Complete show information is available at www.motorcycleshows.ca or www.sportshows.ca.

For more show information and to receive show updates, contact:
Laurie Paetz
Show Manager
T: 403-245-9008
C: 403-888-6583
E: paetz@sportshows.ca

About MMIC and COHV:
The MMIC and COHV are national, non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles and ATVs in Canada. The MMIC/COHV owns seven Motorcycle and ATV shows held across the country and member companies’ account for more than 90 per cent of all new motorcycles and ATVs sold in Canada each year. Information on the MMIC and COHV is available at www.mmic.ca and www.cohv.ca.

For more information on the MMIC and COHV, contact:
Jo-Anne Farquhar
Director of Communications and Public Affairs
T: 416-491-4449 ext 105
Toll free: 1-877-470-6642
C: 416-996-9207
E: jfarquhar@mmic.ca
E: jfarquhar@cohv.ca

About CNSS:
CNSS is a non-profit corporation and the largest producer of boat, fishing, sportsmen’s, ski, outdoor and motorcycle shows in Canada. Through its family of shows, the corporation raises funds to ensure that generations of young Canadians can benefit from Canada’s outdoors. Since the first show held in 1948, more than $30,000,000 has been committed to these causes