2010 EDMONTON MOTORCYCLE SHOW

2010 EDMONTON MOTORCYCLE SHOW

Edmonton, Alberta, November 6, 2009 –
The passion starts here as the 2010 Edmonton Motorcycle Show gears up for yet another exciting year of features for the open road. The riding season last year may have been short, but it’s never too early to start dreaming of the next one!

Today, the premier motorcycle, scooter, and ATV event in Northern Alberta provides a sneak peek into the 2010 show’s features and entertainment. Included in this year’s activities are many crowd favorites, such as the Motor Madness Thrill Show, Rider Nation 2010 and SHE Rides Nite.

The 2010 Edmonton Motorcycle Show, one of seven motorcycle and ATV shows owned by the Motorcycle and Moped Industry Council (MMIC) and Canadian Off-Highway Vehicle Distributors Council (COHV), will be held at the Edmonton Expo Centre from January 15 – 17th, 2010.

“We’re excited about the new 2010 models that will be on display,” said Bob Ramsay, President of MMIC. “Our members, who are the major manufacturers, are committed to showcasing their newest models at the Edmonton show because this gives potential buyers a firsthand look at the new lineups for the coming year.”

“While we can’t let you in on everything we’re planning yet, we can tell you that we have some very exciting features under our helmets.” says Laurie Paetz, Show Manager. “As always, you can expect to see the latest models and the largest presentation of retailers and after market accessories in Northern Alberta”

Features confirmed to date include:
SHE Rides Nite – Back for the third year, SHE Rides is all about the ladies! Ladies receive half-price admission after 5 p.m. on January 15, 2010. The evening offers “ladies only” features, entertainment and prizes!
Yamaha Riding Academy for Kids – Yamaha Canada and Canadian Motorcycle Training Services present an opportunity at no cost for kids aged 6 to 12 years to learn to ride the latest Yamaha TT-R off-road motorcycle. Certain conditions apply.

Rider Nation – Back again for 2010, Rider Nation assembles a variety of riding groups, associations, lifestyle and tourism exhibits for all ages, levels and types of riders. Whether you’re new to riding, new to Edmonton or just want to expand your circle of riding friends, Rider Nation provides a unique opportunity to connect with fellow enthusiasts.

The 2010 Edmonton Motorcycle Show
Edmonton Expo Centre
Friday, January 15, 12:00 p.m.–9:00 p.m.
Saturday, January 16, 10:00 a.m.–9:00 p.m.
Sunday, January 17, 10:00 a.m.–5:00 p.m.

Daily Admission
Adults: $13.00
Senior: $9.50 (Over 65)
Junior: $9.50 (Ages 6 – 15)
Family Pass: $35.00 (2 Adults and 2 Juniors)
Children: FREE (Under 6 years of age and accompanied by an Adult)

For media registration, contact:
Heather Moore
Show Publicist William Joseph
T: 403.770.4900 ext. 29
F: 403.232.8996 E: h.moore@williamjoseph.ca

The Edmonton Motorcycle Show is the Canadian motorcycle and ATV industries’ official event for the launch of new 2010 models. At the show, visitors can view the newest bikes, ATVs, gear and accessories from companies such as Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, BMW, Ducati, Polaris, Victory, KTM, Triumph, BRP, Hyosung and more. Complete show information is available at www.motorcycleshows.ca or www.sportshows.ca.

For more show information and to receive show updates, contact:
Laurie Paetz
Show Manager
T: 403-245-9008
C: 403-888-6583
E: paetz@sportshows.ca

About MMIC and COHV:
The MMIC and COHV are national, non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles and ATVs in Canada. The MMIC/COHV owns seven Motorcycle and ATV shows held across the country and member companies’ account for more than 90 per cent of all new motorcycles and ATVs sold in Canada each year. Information on the MMIC and COHV is available at www.mmic.ca and www.cohv.ca.

For more information on the MMIC and COHV, contact:
Jo-Anne Farquhar
Director of Communications and Public Affairs
T: 416-491-4449 ext 105
Toll free: 1-877-470-6642
C: 416-996-9207
E: jfarquhar@mmic.ca
E: jfarquhar@cohv.ca

About CNSS:
CNSS is a non-profit corporation and the largest producer of boat, fishing, sportsmen’s, ski, outdoor and motorcycle shows in Canada. Through its family of shows, the corporation raises funds to ensure that generations of young Canadians can benefit from Canada’s outdoors. Since the first show held in 1948, more than $30,000,000 has been committed to these causes