Do you want to be the best rider you can be? The Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), two national non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles and ATV's, can help point you in the right direction. As owners of seven premiere motorcycle & ATV shows held annually across Canada, it tells you right away that we know a lot about riding and what it takes to "Ride Like A Pro". Each year new and experienced riding enthusiasts come to these Canadian Industry showcases to check out what's new and what's hot for the upcoming season. Each year enthusiasts are introduced to the latest technology that makes riding smoother, safer and more enjoyable.

At MMIC & COHV we know that riding your bike or ATV is a thrill that requires critical skills. Luckily, these skills can be learned and with a click of a mouse, on-road and off-road riders can enter our web sites and find out for yourself what it takes to get the proper training, equipment, riding experience and ongoing education that allows you to master your machine, the environment and constantly changing riding situations. Check us out at www.mmic.ca or www.cohv.ca and join us at one of our seven shows in a city near you. A percentage of the profits from these shows are distributed to rider clubs and federations to help fund and support industry sanctioned programs and safety and educational initiatives across the country.

The members of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV) invite you to attend the Edmonton Motorcycle Show. The Edmonton Show is the Canadian Motorcycle and ATV industries' second stop on the Western swing of the official launch of its cross-Canada, seven city show tour where the leading manufacturers and distributors travel coast to coast offering the riding community a first glimpse of their new 2010 models. The MMIC and COHV are national, not-for-profit industry trade associations whose members account for over 90 per cent of all new motorcycles, scooters and ATV's sold in Canada. A percentage of the profits from these seven shows are distributed to rider clubs and federations to help fund and support industry sanctioned programs, and safety and educational initiatives across the country.

The Edmonton Motorcycle Show is Northern Alberta's official stop on the tour and is the exclusive show where MMIC and COHV member companies get together to introduce hundreds of new models to the press and riding public. Visitors are offered an exceptional opportunity to check out the newest bikes, ATV's, scooters, gear and accessories direct from the manufacturers, factory reps and dealers- including Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, BMW, Ducati, Victory, Triumph, KTM, Hyosung, BRP, and many more. In addition, the show offers enthusiasts a wide variety of entertainment, seminars, celebrities and much more as major retailers and distributors feature every conceivable product and service of interest to the rider.

The Edmonton Motorcycle Show comes once a year, so don't miss it.
Mark the weekend of January 15-17, 2010 on your calendar and make plans to attend and see all the exciting new products the industry is offering for the 2010 riding season!

For more information about the MMIC and their programs, please contact:

Jo-Anne Farquhar
Director of Communications and Public Affairs
3000 Steeles Avenue East, Suite 201,
Markham, ON,
L3R 4T9

1-877-470-6642 ext 105
jfarquhar@mmic.ca
www.mmic.ca